I’m a web content strategist who loves bringing people, content, and technology together to help organizations create and support a meaningful web presence. For over 17 years, I've worked with everyone from small businesses to large organizations while pursuing my mission to make web teams and users happier.
Web Production, Migration, & Management
With experience managing large institutional websites, spending thousands of hours in content management systems, and leading teams through complex migrations, I’ve learned how to connect strategic goals, technical requirements, and user needs to deliver new websites on time and on budget.
“Kelsey’s work with Bethel has been invaluable. She helped us take 55,000 poor pages of content down to 15,000 good ones. She increased our SEO by over 150% and brought our page views from 3 million to over 7 million per year in her time working with us. Most importantly she made content a priority so our results will last.”
“Kelsey came in to Hanley Wood for a 4 month digital producer contract to help with my maternity leave. She was so valuable to our team that we tried to keep her. She stepped into my shoes (and many projects) with little guidance and earned the trust and respect of all of the personalities and roles she worked with. She is very detail-orientated and quick on her feet. I would hire her again in a minute if she would just take the job.”
Web Content Design & Strategy
I’ve worked with small businesses, entrepreneurs, and large organizations to create and execute web content strategies tailored to their unique business and brand. From planning site architecture to developing content templates, my goal is to help you create web content that's working for your users and attracting right-fit customers.
“Our project felt very overwhelming when we first started. I was afraid we’d get to the end and realize we missed something huge. Now, I don’t have that fear. When Kelsey came into the picture, it started to feel manageable. She was so organized and clear in her communication. It was great!”
“Not only was the finished product great, but it was fun because Kelsey actually seemed genuinely interested in what we were doing and how we were going to present ourselves to the world. I would not hesitate to recommend her services to anyone.”
Content Product Development
From editing manuscripts to developing content products for entrepreneurs, I’ve always had a passion for bringing structure and clarity to new content ideas. Whether you’re writing your next book, ebook, or online course, I'd love to help turn your big vision into a cohesive product.
“Kelsey is a creative team player, a leader, and a visionary. I received numerous kudos on the web products she created and I am personally thrilled with her and her work.”